POSTED ON Sep 29, 2021

ISKO™ x HIUT Denim Co Collaboration

We have expanded our collaboration with HIUT Denim Co, working to develop and refresh two of their signature womenswear styles designed for the conscientious consumer.

Together we have worked to develop two popular HIUT womenswear styles: the Rosie Slim Fit Utility Jean and the Betty Taper Jean. These two styles are made with sustainable, durable, and superior quality fabrics for everyday wear.  

Sustainable Production

The denim used in these two designs are completely eco efficient. As part of the production process, Nanobubble technology has been used to dramatically reduce the amount of water that is used in the washing process, with up to 10 times less than regular washing. In addition, 100% of the water used has been certified as recycled. 

This technology, coupled with Ozone disinfection technology, means that no harmful chemicals have been used in the treating of the garments to achieve the desired effects.

Utilising innovative technologies is part of ISKO’s Responsible Innovation™ mindset - to create fabrics that perform exceptionally, that last longer and use fewer resources. 

The garments are made entirely in the UK. They are produced at HIUT’s factory in Cardigan, Wales, before going through the washing process in ISKO™’s Creative Room in London.

About the new styles:


HIUT’s signature utilitarian style has been adapted and re-designed in a slimmer fit. 

High rise, with a darted back so it sits comfortably on the waist, the jeans create a more flattering fit. Iconic utility front patch pockets and larger back pockets have also been added to the design. It is crafted in a straight, wide leg, allowing the jeans to be worn rolled up and cropped, showing the selvedge detailing.


HIUT’s more relaxed fit – a high-waisted, tapered-leg cropped jean. 

The waistband has been adapted to sit a few centimetres above the hip, constructed to minimise gaping. The jeans have been shaped to be form-fitting, falling loose from the hip and tapering all the way to the hem.

Our commitment to sustainability and Responsible Innovation™ is the driver behind everything we do, from our business model to our products, everything we make and everyone we partner with.


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