Denim fabrics look at people, and we explore our denim world through their lifestyles.
Denim soul with innovation and creativity
Versatile stretch capabilities for all figure types
All the style possibilities
Authentic inspiration incorporates performance and comfort, innovation & style, with a look and soul fueled by authentic denim references. We celebrate authentic denim, redefining a cult classic.
For authentic denim lovers, plus innovation, revisited old classics.
EXPLORE AUTHENTIC LIFESTYLES
A celebration of everything body stretching to the extreme: flattering the body and borrowing from activewear, Body Shaping can take you anywhere you want to take denim.
Body focused, super stretch, retains shape and is figure-fitting.
EXPLORE BODY SHAPING LIFESTYLES
When you say indigo form, you reach for your pair of authentic jeans with high elasticity. These fabrics are for those who cherish their denim as much as the shape of their body.
Truly no boundaries: if you have an Influencer style you don’t care what other people think, you just keep on sharing trends. That is why we find a lot of creativity in this lifestyle and fabrics that let you expand your horizons when it comes to denim.
Trend-focused, always on the go, and inspired by different eras and cuts.
EXPLORE FASHION ORIENTED LIFESTYLES
Fabrics fueled by innovation.
All-around denim services.
Latest editorials featuring the best denim stories.