OUR DENIM

Denim fabrics look at people, and we explore our denim world through their lifestyles.

We take your ambitions to new levels with tailored denim design solutions for every need and aspiration you have. Get inspired by our bespoke denim innovations.

Authentic Inspiration

Authentic inspiration incorporates performance, comfort, innovation and style, but always fueled by the soul of original denim. We celebrate authentic denim, redefining a cult classic.

KEY CHARACTERISTICS

Innovation and a revisiting of old classics for authentic denim lovers

Body Shaping

With essential elements borrowed from activewear, this is a pure celebration of everything body stretching and body flattering. Body Shaping can take you anywhere you want to take denim.

KEY CHARACTERISTICS

Body focused, super stretch, retains shape and is figure-fitting.

Fashion Oriented

Truly no boundaries. You don't care what other people think; you're a trend shaper and a rule bender. This lifestyle is bursting with creativity, and our denim fabrics mirror this ethos.

KEY CHARACTERISTICS

Trend-focused, always on the go, and inspired by different eras and cuts.

Discover More

PRODUCTS

Fabrics fueled by innovation.

DIVISIONS

All-around denim services.

Our Stories

Latest editorials featuring the best denim stories.

UP NEXT