Real Deal is about authentic, true denim. These fabrics need history, and at the same time show an updated version that is innovative, edgy and contemporary.
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Authentic Denim / Updated version
REAL DEAL
The Real Deal tribe is always on the lookout for eye-catching and authentic denim stories. If you feel denim in your soul, the Real Deal is your perfect fit.
OLD JEANS UPDATE
Authentic shapes and natural influences, denim-oriented mood, contemporary innovation, comfort and soft textures.
Only the denim-savvy can appreciate and truly understand this category. Depending on the season, you'll find lightweight or cozy fabrics. We're always seeking new ways to tell the authentic denim story.
REAL DEAL Inspirations
Denim Voices: What’s denim for you?
We hopped from the streets to showrooms, from boutiques to offices, and asked people in and out of the fashion industry what their thoughts are on denim.
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You can see Indigo’s soul throughout the Real Deal lifestyle. Playing with constructions and colors, the touch of rigid fabrics in black colors, this is trend-inspired within a denim-oriented mood.
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