Durability means clothing stays in good condition for long periods of time, which translates to long-lasting satisfaction and consumer confidence. Can recycled fibres really perform better than traditional denim? Material science and testing indicates that it can.
Most companies today are either practicing, planning for, or at least aware of the importance of sustainability as a business strategy. But is the right message getting passed on to consumers? Companies can make sustainability easy with the right communication.
Next to eliminating overconsumption, circularity is one of the most significant paths to making positive impact on the planet. So why are consumers so unfamiliar with the concept? The answer is simple: the logistics of circularity haven’t included the consumer yet.
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