POSTED ON Oct 20, 2020

Dare to be Authentic: ISKO™ x arena Icons 

Dare to be authentic; aim to be free. 

We’ve taken the very best of ISKO Arquas™ 6.0 – a powerful technology that marks a new era of athleisure – to create a timeless lifestyle outfit with our partner and industry leader, arena.

Partnering with arena

arena was created in 1973 by sports visionary Horst Dassler, son of Adidas founder Adolf "Adi" Dassler. Now, arena is changing the game of the aquatic performance-wear space, providing athletes and champions with the latest technology in swimwear. arena Icons is their dedicated lifestyle collection, inspired by vintage designs from the brand. 

“Denim represents the most iconic expression of freedom in clothing and therefore the adoption of this material has been a natural choice. ISKO is one of the leading denim manufacturers, not only from a creative and technological standpoint, but also because of their strong commitment in a more sustainable industry, therefore, to partner with them has been an even more natural choice.” – Roberto Tiburzi, arena Product Category Manager

Coming Together Through Shared Values 

Born from our shared values of passion, innovation and a proven commitment to sustainability, we have joined forces to enrich the SS21 arena Icons collection with a unique outfit that embodies everything the project stands for. 

“This collection is a testament to the importance of remaining authentic while keeping up with innovation. At ISKO, we proudly stand for this and find the very same commitment in arena. This is why we joined forces, rethinking the past to define a better future with a brand that shares our goals and values and works to promote a better industry and a better future for everyone.”
– Elena Faleschini, ISKO Global Field Marketing Manager

Transcending Time

With its bold and vibrant colours, polished yet oversized silhouettes and permed hair, the 80’s was one of the most eclectic decades in fashion history. Inspired by arena designs from the 80’s, our lifestyle outfit features a vintage aesthetic with a modern fit, achieving a look that transcends time.  

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ISKO Arquas™ 6.0

ISKO Arquas™ 6.0 is a durable, comfortable and flexible woven technology that powers the activewear and sportswear of Generation Athleisure. Arquas™ 6.0 uses advanced woven technologies to ensure superior durability and great recovery power with the look and feel of knitted fabric.

Dynamic and versatile, ISKO Bluejym™ was carefully selected for the arena Icons outfit. It’s a lightweight fabric that delivers dynamic stretch and high performance for movement, a soft-touch feel for all-day comfort, and an adaptable denim fabric for versatile styling. 

Beyond a Collection

Our partnership with arena has crafted an unforgettable contribution to their outstanding collection, but it goes beyond the piece itself. The authentic values that we share with arena – the story of complete freedom and unending authenticity – are highlighted in a special video starring Italian swimmer and 100 metre freestyle European champion Alessandro Miressi. 

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