POSTED ON Mar 4, 2019

Embracing sustainability: the future of fashion according to Clare Press

Describing herself and her efforts toward a collective ethical consciousness, she says “I focus all of my work on trying to find positive solutions to the issues around sustainable fashion, people and planet and how we can reshape it all in a fair way to give fashion a future”.

What Clare Press does clearly speaks for her: a journalist specialized in sustainability, she is not only Vogue Australia’s Sustainability Editor, but her mind and words can be found on her website, a true source for everything you need to know about ethical fashion. Through her podcast Wardrobe Crisis, Clare interviews activists, designers, entrepreneurs and artisans who have embraced a sustainable way of thinking for both their lifestyle and their business.

Passionate advocate for ethical fashion, Clare has been a member of Australian advisory board of Fashion Revolution since 2014, and is the author of three books: The Dressing Table (2011), Wardrobe Crisis, How We Went From Sunday Best to Fast Fashion (2016), named one of the Best Books of 2016 by the Sydney Morning Herald, and Rise & Resist, How to change the world (2018).

While discussing ethical denim, Clare stated that “The average person wears jeans three and a half days a week. Because denim is so popular, it has actually been friend of some of the greatest innovations. I love denim, you can do really creative stuff with it, not just jeans: you think of denim to make kind of innovative, cool, really kind of edgy fashion pieces.”

Even if we are living in an era of fast fashion, Clare is still being positive and proactive envisioning the future: “I think it is a great time to be a fashion fan, but you have to do your own work: you have to do a bit of digging and find out which brands are leading sustainability, but the information is already out there, and actually I do think there is so much scope for us to really embrace this”.


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